Community Health Systems (NYSE: CYH) is the nation’s largest owner of regional healthcare facilities. They're located in Nashville, and run 130+ hospitals and medical centers that serve pocket communities all over the place, from the middle of the Arizona desert to the furthest reaches of the Alaskan tundra. They’ve been growing by acquisition for a while, and when we met, were just about to take control of 76 more facilities.
This was great, but posed a problem for the company’s marketing staff, who were (among other things) charged with updating, maintaining and creating new content for more than 130 unique websites. The reality (as we've seen many times) was as they’d grown, nobody had the time to step back and look at the company’s web presence systematically.