Worldwide ERC is the global trade association for mobility professionals – HR folk who help corporate employees with the logistics and legalities of global relocation. They’ve been at it since 1964, but with drastic changes in both global politics and how work works in the 21st century, the Association needed a new strategy for serving its members. The online channel was a great place to start.
We were asked to create a responsive website that organized and simplified ERC’s forty-plus years of articles, dispatches and reports, and conceive a content strategy that flipped the organization from disorganized filing cabinet to editorial content creation powerhouse organized around their members’ needs rather than the organization’s structure.
We conducted a 2000-plus page content audit. Re-thought the site’s structure to serve the needs of multiple audience types. Created a streamlined visual identity with a warm palette, tiled layout and strategic photography. Built everything on Webflow’s easy-to-use CMS so ERC could easily update their own content. And designed the experience to easily integrate with the of 3rd party integrations they were using, from bespoke digital communities to off-the-shelf learning modules.
The result is a site that looks more like a modern news outlet than a 50-year old trade association, and a steady increase in site traffic since launch, including a dramatic uptick (from about 20k a month to more than 90k) as content propagated into search engines – all of it achieved without a single dollar of paid media spent.WorldWideERC.com