Helping healers find their paths
The existing site had a lot of information — mostly long strings of text and endless accordion menus. So, one of our first steps was to comb through the content, cutting, categorizing and streamlining to create a site that was easy to navigate, with clearer pathways and more cohesive messaging. Our challenge: give a variety of audiences from students and faculty to health care partners individualized answers to the question, “Will Emory give me what I need?”