2022 Award Winner
Holiday Inn Express

Smart travel made simple

Holiday Inn Express (HIEX) might have once lived in its historic sister-brand’s shadow, but budget-conscious travel that’s clean, consistent, and in HIEX’s case, happily studded with tiny delights, is pretty enticing to travelers. We brought the hotel chain’s “simple, smart travel” brand to the web, incorporating clear usability, clean design, and more than a little bit of wit.
What we did
Web Design
Webflow Build

A perfect stay, in symbols

If our strategy were a math equation, it would have been subtraction. Working from the perspective of someone just trying to book a hotel (in line at the grocery store…in between meetings at work), we cut dead-weight copy, simplified design to create logical paths to vital guest information, and created simple symbols to help users understand at-a-glance the perks of staying with Express.

Prototype > presentations

Our design-in-the-browser methodology was key to working within IHG’s extensive technology infrastructure, and helped us show the brand’s many global stakeholders what the experience would really look, feel, and act like on every screen really early on. This made things move quickly, and let us work in multiple refinements relating to the more technical parts of the site.

Smart and simple, everywhere

HIEX is parent company Intercontinental Hotels Group’s largest brand. For us, this meant wrangling regional sensitivities around word choice and imagery, and creating an exceptional online experience for both a main site and more than 2,400 templated sub-sites for each of the franchise's worldwide properties.

More of what we do

Ruby Star Society

Ruby Star Society designs fabric for modern quilters, but what they really do is manufacture confidence for amateur makers with big, creative dreams. We took the ladies of Ruby Star from start to finish, with brand-building and visual identity creation to a finished web presence that explodes with color and lady-boss vibes.

Jogger.wtf ?

Jogger was a collaboration between Edgar Allan, Atlanta artists, and Monday Night Brewing. We created the brand, managed the go-to-market, and even jogged the 5k.

Loblolly

Loblolly is a direct-to-consumer bed-in-a-box company that started as a brand sprint and grew to include a responsive web build and eventual day-to-day go-to-market execution.

How can we help?

Reach out to talk projects, products, brand, content, or no-code philosophy.
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