Notion to rise
We met the ladies of Ruby Star Society just after they’d broken ties with their parent company and were looking to launch a new fabric brand. This time around, they were wiser. More mature. Maybe a little angrier. We harnessed it – plus the tenacity, madly creative harmony and emotional connection of the team of five to build a brand around a fictional club of bad-ass ladies styled after 1950s women’s motorcycle clubs. The result is dark and direct, biting but inclusive — a standout in the frilly, hearts-and-smileyfaces fabric world. Their mantra: Anyone can make something.