As in many of our projects, time was of the essence. We worked quickly, moving from brand definition to web launch inside of four months, helping the Ruby Star ladies introduce the brand to thousands of eager fans at one of the fabric industry’s biggest events. The response was immediate. Social teases netted more than 5,000 comments each. Even more signed up for the group’s newsletter before site launch. And the modern quilt marketplace buzzed with press, social mentions, and re-shares for months afterward.