2022 Award Winner
Worldwide ERC

Helping the mobility industry move

Worldwide ERC is the global trade association for mobility professionals – HR folk who help corporate employees with the logistics and legalities of global relocation. They’ve been at it since 1964, but with drastic changes in both global politics and how work works in the 21st century, the Association needed a new strategy for serving its members. The online channel was a great place to start.  
What we did
Content Strategy
Web Design

Decades of content

We were asked to create a responsive website that organized and simplified ERC’s 40-plus years of articles, dispatches, and reports, and conceive a content strategy that flipped the organization from disorganized filing cabinet to editorial content creation powerhouse organized around their members’ needs rather than the organization’s structure.

Intuitive design, easy updatability

We conducted a 2000-plus page content audit. Rethought the site’s structure to serve the needs of multiple audience types. Created a streamlined visual identity with a warm palette, tiled layout, and strategic photography. Built everything on Webflow’s easy-to-use CMS so ERC could easily update their own content. And designed the experience to easily integrate with the third-party integrations they were using, from bespoke digital communities to off-the-shelf learning modules.

A four-fold traffic increase

The result is a site that looks more like a modern news outlet than a 50-year-old trade association, and a steady increase in site traffic since launch, including a dramatic uptick (from about 20k a month to more than 90k) as content propagated into search engines — all of it achieved without a single dollar of paid media spent.

More of what we do

Ruby Star Society

Ruby Star Society designs fabric for modern quilters, but what they really do is manufacture confidence for amateur makers with big, creative dreams. We took the ladies of Ruby Star from start to finish, with brand-building and visual identity creation to a finished web presence that explodes with color and lady-boss vibes.

Jogger.wtf ?

Jogger was a collaboration between Edgar Allan, Atlanta artists, and Monday Night Brewing. We created the brand, managed the go-to-market, and even jogged the 5k.

Loblolly

Loblolly is a direct-to-consumer bed-in-a-box company that started as a brand sprint and grew to include a responsive web build and eventual day-to-day go-to-market execution.

How can we help?

Reach out to talk projects, products, brand, content, or no-code philosophy.
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