Start a Project
ELCA
ELCA (Evangelical Lutheran Church in America) is the overseeing body for more than 9,000 Lutheran churches across the US. Like many religious organizations, the denomination has suffered from membership decline as congregations age. ELCA hoped to change with the rollout of a new leadership web app called Journi.
ELCA (Evangelical Lutheran Church in America) is the overseeing body for more than 9,000 Lutheran churches across the US. Like many religious organizations, the denomination has suffered from membership decline as congregations age. ELCA hoped to change with the rollout of a new leadership web app called Journi.
ELCA
ELCA (Evangelical Lutheran Church in America) is the overseeing body for more than 9,000 Lutheran churches across the US. Like many religious organizations, the denomination has suffered from membership decline as congregations age. ELCA hoped to change with the rollout of a new leadership web app called Journi.
We worked closely with ELCA’s strategic marketing department to define the parameters and user-centered flow of the Journi experience, collect and parse hundreds of existing content resources, create persona-based journey maps, complete UX and UI, design static site content, define visual look and feel, and then build the app itself.
We worked closely with ELCA’s strategic marketing department to define the parameters and user-centered flow of the Journi experience, collect and parse hundreds of existing content resources, create persona-based journey maps, complete UX and UI, design static site content, define visual look and feel, and then build the app itself.
<div class="full"></div>
{{colored-section}}
Low-code, third-party managed services were strategically chosen for this work and offered serious advantages. To help ELCA’s internal IT team more easily manage the experience long-term, we chose to build in a combination of Webflow and ActiveCampaign, with some custom features in Ruby on Rails.
Low-code tools also allowed us to shorten development time to just two months — all for a super-rich user experience that features personalized content, custom badges and streak awards, individualized user choice paths, connected content suggestions and tracking of which resources Journi faithful have consumed over time.