Where's your happy place?
In our Brand Sprint, we looked at Workplace Labs’ philosophy, the wants of its forward-thinking audience, and the handful of others who offer anything that comes close. We decided that what Workplace Labs does is create happy places — happy buildings that make for happy people and that crate happy companies that are happily more engaged their communities.
Happy places are an ideal for individuals, a pleasant place between profitability and sustainability for employers wanting to retain talent, and a real place for landlords and building owners — bricks and drywall filled with tenants who love to walk through the doors every day. We built messaging around the idea, then finished things off with a friendly, curious tone of voice that stands out against the heavy corporate-speak of traditional real estate.