the latest

A few things we have been talking about.

All Articles
Culture
Philosophy
Process

People

Lessons in Team Dynamics From The Road

Edgar Allan's Chesley Lowe & The Whiskey Gentry

“Being on stage as a band is a lot like being in a small agency,” Chesley explains. “You can think about each section of the band like different departments, and they all need to work together.”

Philosophy

Team Building via Brand Sprint

If Brand is a reflection of culture, then the brand sprint is a great way to get everyone together talking about what makes the brand work.

Putting everyone together to be a part of essentially one big team working toward one common goal is intensely uniting, and it’ll help your employees connect both to the company’s mission and to each other.

Process

Our take on The Google Ventures Brand Sprint

A Running start to building brand strategy

Brand strategy is generally the very first thing we want to talk about when we start a project with a new client. Is there a strategy in place? You’ve got a logo and some colors? Hey, that’s great…but what else? How’d you choose those things?

Process

How We Dressed Up B2B Like B2C (and why it was a smart move)

Simplicity begets Solutions

What do you get when you take a deck of cards, the yearning to turn traditional B2B marketing on its head, and an affinity for some healthy risk-taking? Our Retrospective Cards project!

People

Be A Shark In a Sea of Creative Guppies

When vying for a creative role in a competitive field, there are a few calculated actions you can take to ensure you show up and stand out.

People

Safety Not Guaranteed

Hello, Designers and Writers! We're hiring.

We’ve got some interesting (fun, meaty, exciting) stuff happening at Edgar Allan, and we need some help from a couple smart creatives – one writer and one designer. Want to join the team?

Process

3 Resources to Help Visual Designers Break into User Experience Strategy

Making the shift from designing for views to users

Breaking into user experience design can be a challenge because the typical designer’s playground — the visual artifact — is really only a tiny part of the process. We have collected a list of resorces to get visual designers started on thinking about user experience strategy.

Process

WordPress vs. Webflow: Common Considerations, Advantages and Challenges

Looking at the strengths and weaknesses — and ultimately frustrations — of each platform

The answer to this question, like many technology questions, really comes down to what do you want to do with the platform. A more realistic answer isn’t should we use one of these tools but when should we?

Process

A Retro on Our Sprint Retrospective Cards

Why’d We Make a Retrospective Deck?

In the spirit of working on ways to improve the work, we created a set of Retrospective Cards. “Look back to look forward” is our new mantra, and it can be a part of your post-project rituals and routines too.

Culture

The Sound of Story

EA Podcast Roundup

Everyone in the studio spends an inordinate amount of their personal time absorbing narrative of one type or another (music, movies, Netflix binges), but one of our favorite modes is the humble podcast.

Philosophy

Content vs. Brand Journalism

A quality-over-quantity death match.

Content Creation is something we do here, but we've come to be less than thrilled with what "content" has come to mean in the world of marketing, inbound or otherwise. So, we came up with something better.

Culture

Atlanta Webflow Users Group

Talking Shop with the Local Web Product Community

A night talking shop and sharing our approach to designing in the browser with the Atlanta web community. We had the good fortune of having some of the members of the Webflow team to join us remotely to help debut Interactions 2.0.

Process

A Response to Responsive Design

The web is evolving, the way we design should evolve too.

After wrestling with how to best design for multiple viewports and then how to work along Agile development teams we took a step back and said... how can we improve our overall approach and even the tools. Webflow has been part of that answer.

Philosophy

Unopologetically Basic

And You Should Be Too.

Everyone loves the latest and greatest shinny digital tool or technology but more often than not, most companies are still struggling to get the basics right.

Process

All the screens. All the time.

Or why we don't use print software to make responsive websites.

Over the past four years, Edgar Allan has worked to create a process that would scale for design teams, provide the detail needed for developers, and meet the velocity needs for Agile focused groups.

Philosophy

Nobody Goes to the Gallery to See the Frames

An argument for function over form in responsive web design.

Have you ever just wanted to get the website out of the way of what you are actually trying to read or search for? Yeah, we have too.

Philosophy

Great Products Have Great Stories

And other things we’ve learned about brand.

Yeah, yeah...everyone’s a storyteller these days. But more than just telling a story, we think of this approach as embodying a back-to-basics philosophy as story is the first communication method we encounter as humans and the way we come to know the world.

Culture

The Sound of Story

EA Podcast Roundup

Everyone in the studio spends an inordinate amount of their personal time absorbing narrative of one type or another (music, movies, Netflix binges), but one of our favorite modes is the humble podcast.

Culture

Atlanta Webflow Users Group

Talking Shop with the Local Web Product Community

A night talking shop and sharing our approach to designing in the browser with the Atlanta web community. We had the good fortune of having some of the members of the Webflow team to join us remotely to help debut Interactions 2.0.

Philosophy

Team Building via Brand Sprint

If Brand is a reflection of culture, then the brand sprint is a great way to get everyone together talking about what makes the brand work.

Putting everyone together to be a part of essentially one big team working toward one common goal is intensely uniting, and it’ll help your employees connect both to the company’s mission and to each other.

Philosophy

Content vs. Brand Journalism

A quality-over-quantity death match.

Content Creation is something we do here, but we've come to be less than thrilled with what "content" has come to mean in the world of marketing, inbound or otherwise. So, we came up with something better.

Philosophy

Unopologetically Basic

And You Should Be Too.

Everyone loves the latest and greatest shinny digital tool or technology but more often than not, most companies are still struggling to get the basics right.

Philosophy

Nobody Goes to the Gallery to See the Frames

An argument for function over form in responsive web design.

Have you ever just wanted to get the website out of the way of what you are actually trying to read or search for? Yeah, we have too.

Philosophy

Great Products Have Great Stories

And other things we’ve learned about brand.

Yeah, yeah...everyone’s a storyteller these days. But more than just telling a story, we think of this approach as embodying a back-to-basics philosophy as story is the first communication method we encounter as humans and the way we come to know the world.

Process

Our take on The Google Ventures Brand Sprint

A Running start to building brand strategy

Brand strategy is generally the very first thing we want to talk about when we start a project with a new client. Is there a strategy in place? You’ve got a logo and some colors? Hey, that’s great…but what else? How’d you choose those things?

Process

How We Dressed Up B2B Like B2C (and why it was a smart move)

Simplicity begets Solutions

What do you get when you take a deck of cards, the yearning to turn traditional B2B marketing on its head, and an affinity for some healthy risk-taking? Our Retrospective Cards project!

Process

3 Resources to Help Visual Designers Break into User Experience Strategy

Making the shift from designing for views to users

Breaking into user experience design can be a challenge because the typical designer’s playground — the visual artifact — is really only a tiny part of the process. We have collected a list of resorces to get visual designers started on thinking about user experience strategy.

Process

WordPress vs. Webflow: Common Considerations, Advantages and Challenges

Looking at the strengths and weaknesses — and ultimately frustrations — of each platform

The answer to this question, like many technology questions, really comes down to what do you want to do with the platform. A more realistic answer isn’t should we use one of these tools but when should we?

Process

A Retro on Our Sprint Retrospective Cards

Why’d We Make a Retrospective Deck?

In the spirit of working on ways to improve the work, we created a set of Retrospective Cards. “Look back to look forward” is our new mantra, and it can be a part of your post-project rituals and routines too.

Process

A Response to Responsive Design

The web is evolving, the way we design should evolve too.

After wrestling with how to best design for multiple viewports and then how to work along Agile development teams we took a step back and said... how can we improve our overall approach and even the tools. Webflow has been part of that answer.

Process

All the screens. All the time.

Or why we don't use print software to make responsive websites.

Over the past four years, Edgar Allan has worked to create a process that would scale for design teams, provide the detail needed for developers, and meet the velocity needs for Agile focused groups.

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