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Hot off the presses from the EA content crew:

Isometric illustration of a CRO control room where analytics dashboards feed rocket launchpads on an Edgar Allan blog visual

Thinking in Bets for CRO: How to Make Better Decisions When the Data is Incomplete

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Isometric illustration of a CRO control room where analytics dashboards feed rocket launchpads on an Edgar Allan blog visual

Thinking in Bets for CRO: How to Make Better Decisions When the Data is Incomplete

Isometric illustration of a lone desk and laptop on an empty office plan, the isolation risk on shrinking marketing teams

Why Shrinking Marketing Teams Create an Isolation Problem

Illustrated marketer with a tablet facing a curved wall of dashboards and heatmaps feeding a Webflow CRO experiment

From Customer Insight to Experiment: Building a CRO Program in Webflow

Illustrated portrait of AI tech lead Witt Langstaff with the headline "How Edgar Allan is Building the Future of the Web"

A Good Time to Be Curious: How Edgar Allan is Building the Future of the Web

Data cubes feeding a conveyor belt of bar, pie and node charts — grading customer beliefs by evidence in the BETS framework

How to Use the BETS Framework to Decide What to Test in CRO

Dashboards and charts converging into a single browser window — a broad observation sharpened into a CRO customer insight

How to Create Customer Insights Before You Start a CRO Program

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