Edgar Allan is a thirty-some-person, global, enterprise-level Webflow agency with a story-first focus and a wildy collaborative way of working. We’re brand strategists, designers, UX experts, content designers, content creators, and Webflow builders with more than eight years working in Webflow and with two big goals: 1) to help brands have great stories with their clients (rather than tell one-sided, one-dimensional ones), and 2) move faster from idea to launch when it comes to their most important digital experiences.
Here’s some things we believe at Edgar Allan:
- Every project is a content project.
- Digital experiences are a collaborative process, full stop.
- Brands should be able to update their websites without folks like us.
- Project management is an underrated agency skill.
Let’s get to know each other a bit more, shall we?
What the Heck is a Brand-to-Build Webflow Agency?
Webflow is an amazing tool for building websites that makes it easy for companies to create stable, beautiful websites quickly, as well as update and fully own their digital marketing layers by easily adding content, changing text and images, and adding pages to their sites. But a website is just a container – a set of frames for things like messaging, content, imagery and calls to action (among lots of other stuff). And those things are what humans come to websites for: to solve a problem, to feel connected with a product or a company, and to decide, “Yeah, I will pay to have that thing in my life.”
An ordinary Webflow agency can build those frames and make them look quite lovely.
A Brand-to-Build Webflow Agency like Edgar Allan on the other hand, can help you do that, plus step back, conduct research, create story and strategy, and determine the right vibe, visuals and content, for just the right people, presented in exactly the ways that they need it to solve the problems they came to your site to solve in the first place.
TLDR: No one goes to the gallery to view the frames. At Edgar Allan, we build frames in Webflow. But we also do a whole lot more.
Edgar Allan and Webflow: A Few Frequently Asked Questions
Here are some answers to a few of our frequently asked questions regarding Edgar Allan and Webflow. If you can’t find the answers to the questions you have then head over to our FAQs page for more information.
What Size, Industry and Type of Client Does Edgar Allan Work With?
We work with clients in a wide range of industries, but have a few category specialties – industries where we’ve become outsider-insiders with experience regarding the typical personalities, lingo, complexities and specialized preferences:
- Hospitality
- Commercial Real Estate
- SaaS
- Healthcare
- Venture Capital / VC
That’s not to say that we don’t work in other industries; some of our very favorite brand, design and Webflow projects have been outside these boundaries. But in complex, specific places like the above, it certainly helps to know the jargon and the trends like we do.
Our broader list of clients include popular international brands and rising disruptors, including:
- Intercontinental Hotels Group / IHG
- Mailchimp
- VC giants like Accel, Spark Capital, Sequoia and General Catalyst
- NCR
- Betterfly
What is Webflow?
Webflow is a low-code web building platform that allows people who are not traditional developers to build any website they can imagine quickly and more easily, with all the power of HTML, Javascript and CSS. It’s simply built to level the playing field for small and emerging businesses, and to help companies of all sizes own their marketing layer without having an agency on retainer endlessly to (often slowly) make the everyday changes thriving in a changing marketplace demands.
At Edgar Allan, we use it to help our clients move from idea to execution more quickly, to test and iterate on their ideas, and to allow them to take control of their digital experiences after launch.
Wordpress vs. Webflow: Why choose Webflow?
Wordpress is a web builder that started life as a blog platform. It’s highly templated, meaning without extra expert help your site could be a near clone of many others. It’s also a little extra: it requires a lot of attention, patches, security updates and other upgrades pretty often. And it’s simply not built for the modern digitally focused business. If you’re reading this, you’ve probably been flailing around in Wordpress for a while and are looking for a more intuitive experience, and the ability to do things you just can’t without engaging a programmer or an agency.
Webflow allows your business to focus on doing what it does best with an optimized website that is underpinned by great design and solid code. With Webflow you can harness creative power that goes far beyond generic templates offered by standard website builders. Webflow helps build beautiful, responsive modern websites designed to the specifications and needs of your business and brand. It’s a great choice, no matter whether you’re just starting up or have a global presence. We’d love to talk about it some more - get in touch.
Why should I choose Edgar Allan as my Webflow agency?
You’re going to want to find the best Webflow agency for your brand, product, and industry. And it’s not easy; there’s a lot of us out there who can leverage the power of Webflow to build competently. Why choose Edgar Allan though? Because we know that a website is so much more than just a brochure for your business. It’s even more than simply a marketing tool. It’s the home, voice and heart of your brand, and the very first place your customers look to vet your business, get answers to their questions, and decide if they want to invite you into their lives.
So, your website is your opportunity to describe how you’re different, to start a conversation, and to help them find what they need, whether that’s an answer, a solution, or the very things your product has to give. And working with a Webflow partner that’s new to the tool, and that simply builds sites rather than creates strategic messaging and content delivery systems (like Edgar Allan does), will only allow you to leverage part of what’s possible.
Contact Edgar Allan
Are you ready for Edgar Allan to create a powerful website for your brand with Webflow? Contact us and we will be in touch.
Learn more about Edgar Allan and Webflow
We’ve got a lot more to say. Visit our blog where we keep our clients up to date with the latest and greatest trends and advice around Webflow, web design, web development and content design. Learn more about us, our story and the Edgar Allan team based in the USA, Argentina, Serbia and South Africa. Want to know more about Edgar Allan’s ways of working, philosophy and services? Our FAQs page is the place to visit.
