2023 Award Winner

Peachtree Group

Consolidation and Clarification for A Complex Real Estate Investment Brand

Edgar Allan Webflow | Peachtree Group | Case Study

Formerly focused on hospitality management, Peachtree Group brought a subsidiary land acquisition, investment group, and lender under its corporate umbrella to create a branded house with one strategic story and look. Its digital channels needed similar consolidation, requiring carefully considered messaging, user journeys and information hierarchy to read as a single, seamless entity.

Diversified but dialed-in

Taking apart four robust websites, dissecting just as many businesses' worth of information, and then re-combining everything into a single, cohesive, audience-focused, and user-friendly experience for Peachtree Group was a tall task. 

The Peachtree Group site consolidation was a UX problem, a content design puzzle, and a messaging execution exercise rolled into one.

A solid brand strategy and flexible, modern visual identity (provided by our friends at Matchstic) helped a lot as we created hierarchy. Our team added strategic expertise to define the overlaps and diverging paths of audiences to create a seamless experience that sang one song of real estate business excellence, start to finish.

More than the sum of its parts

A singular image, voice, and digital presence empowers Peachtree Group to be all its combined services can be without feeling like a hydra of disconnected parts and pieces.

To make it all work, we looked to create tension where it felt right – in yin and yang headlines typeset to highlight meaningful juxtaposition and a mix of data and humanity throughout the site – and grounding balance in a larger narrative that told the story of a deeply experienced real estate partner with the breadth of experience to solve nearly any problem for property owners on any part of the investment to ownership to operations path.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Peachtree Group

Consolidation and Clarification for A Complex Real Estate Investment Brand

Edgar Allan Webflow | Peachtree Group | Case StudyEdgar Allan Webflow | Peachtree Group | Case Study

The Brief

Join four separate sites into one cohesive experience as three companies became one.

Size: 1000+ Employees
Industry: Real Estate Investment

The Results

Four Biz Lines Into One Boosted Image
Formerly four separate but connected entities, the re-imagined Peachtree Group site had to clearly present myriad services to a spiderweb of audiences under one clear hierarchy.

Phased Launch
We introduced Peachtree’s new name and brand to the world with a fresh home page and limited site in a short ten weeks, then began framing up the remainder of the merged experience.

SEO-Optimized (& Improved)
With optimized meta titles and a renewed keyword strategy, Peachtree’s site has maintained its previous keyword ranking and volume. They’ve also added dozens more juicy terms that bring traffic to the new URL.

Formerly focused on hospitality management, Peachtree Group brought a subsidiary land acquisition, investment group, and lender under its corporate umbrella to create a branded house with one strategic story and look. Its digital channels needed similar consolidation, requiring carefully considered messaging, user journeys and information hierarchy to read as a single, seamless entity.

Diversified but dialed-in

Taking apart four robust websites, dissecting just as many businesses' worth of information, and then re-combining everything into a single, cohesive, audience-focused, and user-friendly experience for Peachtree Group was a tall task. 

The Peachtree Group site consolidation was a UX problem, a content design puzzle, and a messaging execution exercise rolled into one.

A solid brand strategy and flexible, modern visual identity (provided by our friends at Matchstic) helped a lot as we created hierarchy. Our team added strategic expertise to define the overlaps and diverging paths of audiences to create a seamless experience that sang one song of real estate business excellence, start to finish.

More than the sum of its parts

A singular image, voice, and digital presence empowers Peachtree Group to be all its combined services can be without feeling like a hydra of disconnected parts and pieces.

To make it all work, we looked to create tension where it felt right – in yin and yang headlines typeset to highlight meaningful juxtaposition and a mix of data and humanity throughout the site – and grounding balance in a larger narrative that told the story of a deeply experienced real estate partner with the breadth of experience to solve nearly any problem for property owners on any part of the investment to ownership to operations path.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: