What if you could have one identity on the internet, accessible for anyone across the planet regardless of language, age, or culture? That’s the basic idea behind Yat, an emoji-based ID that gives you (and you alone) a unique string of emojis that serve as your online calling card.
A start-up based out of the Bay Area, Yat needed help with their front-end site development and messaging. They already had a great idea, but they needed help communicating it, which is why they came to us — to refine their voice, vision, and UX. We set out to do all three, claiming our Yats along the way.
With a refined brand, voice, message, and design, Yat is poised to take over the internet. The Yat picker is delightful, and the brand and voice are intentional, with messaging that better explains what Yat is all about.