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Learn how to cultivate not just a content-first but a content-always mindset and create well-researched, audience-focused content for digital experiences by working collaboratively with UX and visual designers.
Buy Now for $350 US
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You’ll learn how to adopt a content-always mindset, how to do (and defend) good, economical research and how to conduct a content discovery and audit, plus content design process best practices, and tips and insight on cross-discipline collaboration.
This course is comprised of five modules that will offer participants the tools to introduce a content-always mindset to their teams and use content design process to create audience-focused digital experiences.
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Worksheet: Challenge identification, goal-setting & choosing a client for this course
Worksheet: Learning about your client, forming the right questions & prepping a content discovery
Worksheet: Crafting great research questions
Worksheet: Persona creation & how to write jobs to be done
Resources: Persona creation template
Worksheet: Facilitating a collaborative process & creating page intent
A digital writer or content strategist feeling a bit left out of the digital experience creation process. Your design and UX teams have said just one too many times, “Hey, I need some copy for this website. It’s all laid out; just add the words, mmkay?”
Totally outraged for you. We’ve been there, and have created a solution rooted in collaboration, great research, smart process improvements and a mindset that acknowledges that content is design and that gives writers a seat at the table to do their very best work.
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Anyone who is responsible for a part of the web creation process, including copywriters, UX writers and designers, content designers & digital designers.
This course will teach you how to think audience- and content-first, sell that mindset to your team, and go through a start-to-finish content design process using a project of your own choosing.
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Kendra Rainey is Director of Brand & Content at Edgar Allan, the world’s largest brand strategy-to-no-code build agency. She's an expert storyteller, long-time educator, and has held just about every title in the content creation world from copywriter to content strategist to content designer.
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Purchase add-on office hours with your instructor to discuss coursework, and get feedback and insight from a pro on the difficult, wonderful, sometimes infuriating work of bringing story-driven websites to life.
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