2023 Award Winner

Felicis Redesign

Long-term partnership leads to a complete web re-design in seven weeks

Edgar Allan Webflow | Felicis | Case Study
“The (EA) team over-delivered on my expectations; what we initially were calling a “touch up” became a full rebrand and website. We’ve had several journalists, investors, and founders compliment our new site and the insights they were able to glean about us from it. In a business where reputation matters, Edgar Allan helped burnish the Felicis brand to new heights.”
Mischa Vaughn, Content Leader, Felicis


Luck favors the prepared.

Felicis means “luck” or “fortunate,” and there is some measure of kismet in Edgar Allan’s ongoing relationship with this purpose-driven venture capital firm.

Working with the Felicis brand for going on four years has its gifts: trust, the ability to make big decisions and moves quickly, and the satisfaction of seeing a foundation laid many months before built upon and evolved as the brand comes into its own as a content creator.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Felicis Redesign

Long-term partnership leads to a complete web re-design in seven weeks

Edgar Allan Webflow | Felicis | Case Study Edgar Allan Webflow | Felicis | Case Study

The Brief

With a major announcement looming and a long-standing desire to punch up their knowledge leadership quotient, Felicis needed a full re-design and build quickly and efficiently.

Size: 50 employees
Industry: Venture Capital

The Results

Quick start, fast finish
Felicis reached out in early January, and by mid-February, we’d launched a whole new design and experience.

Content-driven
The firm’s previous sites mainly focused on brand messaging, but it was time to give the Felicis team a dynamic podium from which to speak. The new site adds an easy-to-update blog that the company has been stuffing full of great content ever since launch.

“The (EA) team over-delivered on my expectations; what we initially were calling a “touch up” became a full rebrand and website. We’ve had several journalists, investors, and founders compliment our new site and the insights they were able to glean about us from it. In a business where reputation matters, Edgar Allan helped burnish the Felicis brand to new heights.”
Mischa Vaughn, Content Leader, Felicis


Luck favors the prepared.

Felicis means “luck” or “fortunate,” and there is some measure of kismet in Edgar Allan’s ongoing relationship with this purpose-driven venture capital firm.

Working with the Felicis brand for going on four years has its gifts: trust, the ability to make big decisions and moves quickly, and the satisfaction of seeing a foundation laid many months before built upon and evolved as the brand comes into its own as a content creator.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: