2023 Award Winner

Flock Safety

Goodbye Hubspot, hello credibility

Edgar Allan Webflow | Flock Safety | Case Study
"Edgar Allan’s expertise in Webflow and industry best practices is unparalleled. They meticulously crafted our marketing website from ideation to launch with a forward-thinking, scalable approach. Their collaboration and build process resulted in a cutting-edge design that undeniably positions us as thought leaders in our space.”
Michael Bergman, Director of Marketing

Flock is an AI and machine learning-enabled technology company on the grow, but its web presence was holding it back from truly owning its message and getting credit for its revolutionary work.

We tuned up Flock’s brand, content, and UX and re-platformed the company to Webflow to help boost the brand’s signal and build confidence with a highly critical audience — law enforcement and corporate entities.


Content design and close collaboration 

We partnered with Flock’s in-house marketing team to create the new Flock site’s content, something we do often with clients in more technical industries. 

Using our content-always methodology, Flock subject matter experts and EA writers collaborated to order page elements, craft headings, and determine the right pathing for audiences from page to page. Special features include a dynamic “choose your adventure” module that helps audiences self-select into product information that’s right for their role in law enforcement, business, or the private sector.


Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Flock Safety

Goodbye Hubspot, hello credibility

Edgar Allan Webflow | Flock Safety | Case StudyEdgar Allan Webflow | Flock Safety | Case Study

The Brief

Re-think Flock’s digital identity and messaging for impact and re-platform the company’s marketing site to better support its growth trajectory.

Size: 500+ employees
Industry: Public Safety

The Results

Pro-level Image & Web Performance
Flock’s current platform (Hubspot) had served as a good blog vehicle but couldn’t give Flock the sparkle and polish their image needed. We moved them to Webflow for maximum versatility, design potential, and easy update as the brand evolved.

Cross-Team Collaboration

We worked as a blended team with Flock’s in-house marketing department to hone design and content creation site-wide.

Boosted Confidence
Since launch, Flock’s roster of partner Homeowners’ associations, police forces, and other entities has grown significantly, and the company has since also begun marketing its tech to school campuses.

"Edgar Allan’s expertise in Webflow and industry best practices is unparalleled. They meticulously crafted our marketing website from ideation to launch with a forward-thinking, scalable approach. Their collaboration and build process resulted in a cutting-edge design that undeniably positions us as thought leaders in our space.”
Michael Bergman, Director of Marketing

Flock is an AI and machine learning-enabled technology company on the grow, but its web presence was holding it back from truly owning its message and getting credit for its revolutionary work.

We tuned up Flock’s brand, content, and UX and re-platformed the company to Webflow to help boost the brand’s signal and build confidence with a highly critical audience — law enforcement and corporate entities.


Content design and close collaboration 

We partnered with Flock’s in-house marketing team to create the new Flock site’s content, something we do often with clients in more technical industries. 

Using our content-always methodology, Flock subject matter experts and EA writers collaborated to order page elements, craft headings, and determine the right pathing for audiences from page to page. Special features include a dynamic “choose your adventure” module that helps audiences self-select into product information that’s right for their role in law enforcement, business, or the private sector.


Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: