2023 Award Winner

Pacific Lake

Igniting the hunt for the next category-changing entrepreneur

Edgar Allan Webflow | Pacific Lake | Case Study
“It’s important to us to have partners that share similar principles. Ours are: Entrepreneurial, Fiercely Collaborative, Relationships First, Intellectually Honest, and Fun (!). The Edgar Allan team was an extension of our own in each principle, from ideation to final creation. We have them to thank for bringing to life the Pacific Lake brand you see today.”
Lydia McMullen Kolodij, Administration


Building the path less traveled

Search fund entrepreneurs are a unique bunch. It takes an outsized amount of self-confidence to decide that your career will take you directly to the top of a company needing turnaround. To understand them, their passions, and needs from a partner, we conducted audience research, culled through hundreds of existing site pages, and eventually centered messaging around a line from one of our interviews, “Search entrepreneurs bet on themselves. We bet on them.” 

Design brought Pacific Lake’s optimism and long-term, supportive philosophy to the forefront with poppy contrasting oranges and blues and headline styling with serif/sans-serif tension.


Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Pacific Lake

Igniting the hunt for the next category-changing entrepreneur

Edgar Allan Webflow | Pacific Lake | Case StudyEdgar Allan Webflow | Pacific Lake | Case Study

The Brief

Pacific Lake needed to grab the attention of high-caliber MBAs as they exited school and set off on their next adventure as CEO, but their web presence was corporate-bland and didn’t give the firm credit for its dynamic, growth-focused ethos.

Size: 50 employees
Industry: Venture Capital/Search Investing

The Results

Brand-to-Build Cohesion
This true brand-to-build project allowed us to align the visual and verbal brand and digital experience to tell a clear story designed to build trust in search fund CEOs.

Modern Look, New Energy
We identified a position to center PL’s story (a celebratory “builder’s circle”) and brought it to life with optimistic color, punchy statements, and animation that ensure they stand out against their more buttoned-up and dated competitors.

“It’s important to us to have partners that share similar principles. Ours are: Entrepreneurial, Fiercely Collaborative, Relationships First, Intellectually Honest, and Fun (!). The Edgar Allan team was an extension of our own in each principle, from ideation to final creation. We have them to thank for bringing to life the Pacific Lake brand you see today.”
Lydia McMullen Kolodij, Administration


Building the path less traveled

Search fund entrepreneurs are a unique bunch. It takes an outsized amount of self-confidence to decide that your career will take you directly to the top of a company needing turnaround. To understand them, their passions, and needs from a partner, we conducted audience research, culled through hundreds of existing site pages, and eventually centered messaging around a line from one of our interviews, “Search entrepreneurs bet on themselves. We bet on them.” 

Design brought Pacific Lake’s optimism and long-term, supportive philosophy to the forefront with poppy contrasting oranges and blues and headline styling with serif/sans-serif tension.


Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: