Edgar Allan created a full digital experience for Premji Invest, from brand to build.
Edgar Allan took Premji Invest's vision, passion, engaged leadership, and established track record to create their first ever website.
A true brand-to-build for India’s most influential investment firm
Premji Invest’s vision, mission, and operational structure are tied to the philanthropy of Azim Premji, a billionaire technologist. This makes the way they operate differently than most investment firms. They don’t raise capital (funds come from Mr. Premji’s Foundation). They don’t exit companies often, taking a long view to growth. And the majority of their returns feed directly back into the Foundation, making their capital evergreen and self-generating — infinite.
For the Premji brand, we played off of the idea of infinity to pull the firm’s unique mindset and do well to do good mission into focus, building it into subtle animations, an energetic, generative home page full of news and new ideas.
The result is a voice and tone that’s kind and celebratory but also rigorous and accountable to ensure that while the Premji brand might be new, it’s clear that the firm has been successfully growing companies for 17+ years.
A versatile, ownable marketing layer.
Since Premji had never had a website, they didn’t come to us with the typical complaints about being unable to add pages, change content, or edit their site. It was simply expected: they wanted control from the get-go.
We built them a site made for change, with visible, dynamic content components (like the home page editorial grid) and a CMS-driven “Perspectives” section where the team can easily promote articles and news. Built on Webflow’s easy-to-use editable platform, the whole site is imminently updateable by the Premji team.
"What made me the happiest about collaborating with the EA Team is their unfailing professionalism and kindness while working together. All my questions were answered and when I needed further clarification, the hands-on education I received from the team was thoughtful and fun.”
Krista Peters, Executive Lead for Operations and HR
