2023 Award Winner

Premji Invest

A true brand-to-build for India’s most influential investment firm

Edgar Allan | Case Study | Premji Invest

Premji Invest’s vision, mission, and operational structure are tied to the philanthropy of Azim Premji, a billionaire technologist. This makes the way they operate differently than most investment firms. They don’t raise capital (funds come from Mr. Premji’s Foundation). They don’t exit companies often, taking a long view to growth. And the majority of their returns feed directly back into the Foundation, making their capital evergreen and self-generating — infinite.

For the Premji brand, we played off of the idea of infinity to pull the firm’s unique mindset and do well to do good mission into focus, building it into subtle animations, an energetic, generative home page full of news and new ideas.

The result is a voice and tone that’s kind and celebratory but also rigorous and accountable to ensure that while the Premji brand might be new, it’s clear that the firm has been successfully growing companies for 17+ years.

A versatile, ownable marketing layer.

Since Premji had never had a website, they didn’t come to us with the typical complaints about being unable to add pages, change content, or edit their site. It was simply expected: they wanted control from the get-go.


We built them a site made for change, with visible, dynamic content components (like the home page editorial grid) and a CMS-driven “Perspectives” section where the team can easily promote articles and news. Built on Webflow’s easy-to-use editable platform, the whole site is imminently updateable by the Premji team.

"What made me the happiest about collaborating with the EA Team is their unfailing professionalism and kindness while working together. All my questions were answered and when I needed further clarification, the hands-on education I received from the team was thoughtful and fun.”
Krista Peters, Executive Lead for Operations and HR

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Premji Invest

A true brand-to-build for India’s most influential investment firm

Edgar Allan | Case Study | Premji InvestEdgar Allan | Case Study | Premji Invest

The Brief

Launch a brand from scratch paying off the unique Premji mission.

Size: ~ 50 employees
Industry: Growth Investing

The Results

Investing in good, elevated
Premji had done incredible work with no web presence and a word-of-mouth brand, but wanted to formalize – and own – their public image. We helped them get visible, celebration-worthy credit for their philanthropic and investing work. 

From zero to brand to launch in a few months
With the help of a deep-dive brand workshop and additional interviews with Premji’s global team, we nailed down the firm’s position quickly, then paid off the story in a Webflow site that’s easily updated.

Premji Invest’s vision, mission, and operational structure are tied to the philanthropy of Azim Premji, a billionaire technologist. This makes the way they operate differently than most investment firms. They don’t raise capital (funds come from Mr. Premji’s Foundation). They don’t exit companies often, taking a long view to growth. And the majority of their returns feed directly back into the Foundation, making their capital evergreen and self-generating — infinite.

For the Premji brand, we played off of the idea of infinity to pull the firm’s unique mindset and do well to do good mission into focus, building it into subtle animations, an energetic, generative home page full of news and new ideas.

The result is a voice and tone that’s kind and celebratory but also rigorous and accountable to ensure that while the Premji brand might be new, it’s clear that the firm has been successfully growing companies for 17+ years.

A versatile, ownable marketing layer.

Since Premji had never had a website, they didn’t come to us with the typical complaints about being unable to add pages, change content, or edit their site. It was simply expected: they wanted control from the get-go.


We built them a site made for change, with visible, dynamic content components (like the home page editorial grid) and a CMS-driven “Perspectives” section where the team can easily promote articles and news. Built on Webflow’s easy-to-use editable platform, the whole site is imminently updateable by the Premji team.

"What made me the happiest about collaborating with the EA Team is their unfailing professionalism and kindness while working together. All my questions were answered and when I needed further clarification, the hands-on education I received from the team was thoughtful and fun.”
Krista Peters, Executive Lead for Operations and HR

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: