2023 Award Winner

Sequoia Cap PodPage

Hot interactions and animation for a high-profile VC podcast

Edgar Allan Webflow | Sequoia Cap PodPage | Case Study

This project was very much an exercise in technical and design partnership and interaction wizardry, a project where the client’s biggest goal was visual impact to match the gravitas of their content program.

Our biggest challenge (and success) was turning static ideas into an eye-grabbing experience.

Extra effort: Hover, zoom, outlines, and load bars.

We used our own AI-enabled JavaScript tool, Slater, to create code (to create animated visuals) to match Sequoia’s vision of movement, energy, and usability. A little creative Content Design helped, too: as users browse each episode’s page, a dynamic, clickable outline helps “hit the high points” types skim dialog if listening isn’t their bag.


Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Sequoia Cap PodPage

Hot interactions and animation for a high-profile VC podcast

Edgar Allan Webflow | Sequoia Cap PodPage | Case StudyEdgar Allan Webflow | Sequoia Cap PodPage | Case Study

The Brief

Turn high-level ideas and a flat sketch into a dynamic podcast site with lots of slick sparkle.

Size: 200 employees
Industry: Venture Capital

The Results

Seamless design & tech integration
To bring Sequoia’s vision to life, the site uses multiple add-ons on top of Webflow, including JavaScript derived from our AI JavaScript tool, Slater.

Idea to execution in about a month
While the idea had been brewing between Sequoia’s design team and the EA technical deck for a while, once hands hit keyboards, the site moved from figma to a fully built experience in about 30 days.

Ongoing partnership
EA won a Webflow Technical award for Sequoia’s Arc Program site in 2022, and we worked with the VC throughout the podcast series’ run to update The Crucible experience every time a new episode dropped.

This project was very much an exercise in technical and design partnership and interaction wizardry, a project where the client’s biggest goal was visual impact to match the gravitas of their content program.

Our biggest challenge (and success) was turning static ideas into an eye-grabbing experience.

Extra effort: Hover, zoom, outlines, and load bars.

We used our own AI-enabled JavaScript tool, Slater, to create code (to create animated visuals) to match Sequoia’s vision of movement, energy, and usability. A little creative Content Design helped, too: as users browse each episode’s page, a dynamic, clickable outline helps “hit the high points” types skim dialog if listening isn’t their bag.


Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: