The Brief
Upgrade SignalFire’s brand and web experience to better connect with the firm’s cutting-edge tech-industry prospects.
Size: 25+ employees
Industry: Venture Capital
The Results
Human & Machine in Balance
SignalFire’s new brand identity is clean and systematic but tempered with smiling faces and a natural palette to track with the firm’s focus on shepherding people through the most challenging parts of building companies in emerging tech.
Content, Designed
Content Design played a prominent role in rethinking SignalFire’s site structure, moving from a vague “who we are/what we do” architecture to emphasizing the firm’s approach and specialty divisions like their AI Lab.
