Looking for a strong content outline? Edgar Allan has you covered.
Your high school English teacher was onto something. Sitting down to a blank sheet of paper (or, we’re dating ourselves here a bit – a blank screen) can be panic-inducing. Where do you start? With the beginning? Ok, then where do you go? It’s all so much why do I have to write this term paper I don’t remember a single word I read of Hamlet OMG… Fortunately Mr. Jones from sixth-period composition knew his stuff and instructed you to do a rough sketch of all the main points you thought you might make in your paper before eating that big, tough elephant all at once. One bite at a time is the key, folks - in other words, create an outline.
Website content can work the same way. In fact, when we create a site map, we’re starting that outlining process, setting down in flowchart form the big buckets of information that will reside on your site and how they’ll relate to one another. At Edgar Allan, we do one more crucial thing on top of that as well, creating a more granular narrative outline of your site’s potential content – something that you can use to understand what content will be needed and how to best use our nd your resources to create it. We start with a site audit (another under-appreciated tool of content management), and use it as a living document to account for what you currently have, what needs tuning up, and what we’ll create new, plus track content creation through out the site build process.
Need some additional info? We don’t blame you; keep reading:
A content outline is the foundation of any great content marketing strategy. It's a roadmap that outlines the topics, subtopics, and structure of your content. A well-crafted content outline can help you stay organized, save time, and ensure that your content is focused and relevant to your audience.
At Edgar Allan, we provide content outlining as a service to our clients. Our team of experienced content strategists will work with you to create a custom content outline that aligns with your brand's goals and resonates with your target audience.
Understanding your audience: Before we start creating a content outline, we need to understand your target audience. Who are they? What are their pain points, needs, and desires? What kind of content do they consume, and where do they consume it? By answering these questions, we can create a content outline that speaks directly to your audience.
Researching your industry: We also need to understand your industry and the competitive landscape. What topics are trending in your industry? What kind of content is your competition creating, and how can you differentiate yourself? By conducting thorough research, we can create a content outline that positions your brand as a thought leader in your industry.
Brainstorming topics and subtopics: Once we have a deep understanding of your audience and industry, we'll start brainstorming topics and subtopics for your content. We'll create a list of potential topics that align with your brand's goals and your audience's needs. Then, we'll break those topics down into subtopics to create a comprehensive content outline.
Mapping out the structure: Finally, we'll map out the structure of your content. We'll determine the order in which the topics and subtopics should be covered, and we'll create a rough outline of each piece of content. This will ensure that your content is organized, easy to follow, and relevant to your audience.
Once we've created your content outline, we'll hand it off to our content designers to bring it to life. Our content writers will use the outline as a guide to create high-quality content that resonates with your audience and achieves your brand's goals.
A content outline is the foundation of any great content marketing strategy. Our team of experienced content strategists and content designers will work with you to create a custom content outline that aligns with your brand's goals and resonates with your target audience. Contact us to learn more about how we can help you create great content that drives results.
You may also be interested in Edgar Allan’s other services like: brand design, brand naming, brand messaging, QA and UAT and content design.
Read the Edgar Allan blog for more information on our services, experiences and opinions as an award-winning Webflow agency.
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