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Content Migration

Don't sweat your content migration, that's what Edgar Allan is here for.

Content MigrationContent Migration | Edgar Allan | Webflow Agency

So, you’ve got a Wordpress site that’s ugly and hack-prone and has gotten the better of you, and now you’re wanting to re-build in a friendlier, more modern tool like Webflow. Or you’ve soured on that $$$ contract with Adobe and have a whole decades-worth of content locked in AEM that’s you’re just itching to set free. A couple dozen site pages. A hundreds blogs. A thousand blogs. We’ve seen it all – and content migration (that super-fun part of your web project where we download all your articles and newsletters and put them into a better CMS so you can organize and use them more effectively) is a huge but often under-anticipated and under-resourced part of replatforming a website. 

Ok, to be honest, it’s somewhere between a slog and the seventh circle of hell. It’s a good thing that at Edgar Allan, we are the type of folks that like to solve our own problems and then use the solutions to help others escape the same pin. Content migration is one of those painful things no one loves but pretty much everyone redesigning and rebuilding  marketing or ecommerce website has to begrudgingly do – and done badly, it can eat an internal and/or agency team alive. We’ve seen it. So to help, we’ve built both process and tooling that mkes things so much easier. 

The short version:  Check out MAT, our Migration Automation Tool, and then give us a shout and we can talk about how we can use this plus smart, efficient process to move your site from one place to a better place.   

Need more details about content migration? It’s your day:

Content migration can be a daunting task for businesses of all sizes. And as a brand to build Webflow agency, Edgar Allan understands just how challenging migrations are. Whether you're moving from one content management system (CMS) to another, redesigning your website, or consolidating multiple websites into one, there are a lot of moving parts to consider.

That's why we offer comprehensive content migration services to help make the process as seamless as possible. Here are just a few of the ways our team can assist with your content migration needs:

Planning and Strategy for Content Migration

Before we begin any content migration project, we take the time to thoroughly understand your business objectives and website goals. We work closely with your team to develop a customized plan and strategy for your migration, taking into account factors such as:

The size and complexity of your website

The types of content you'll be migrating (text, images, videos, etc.)

The existing and new CMS platforms involved

The SEO implications of the migration

The timeline and budget for the project


By starting with a solid plan in place, we can help ensure that your content migration is executed smoothly and with minimal disruption to your website visitors.

Data Mapping and Mapping

One of the most important steps in content migration is data mapping, which involves identifying the existing content on your website and mapping it to its new location within the new CMS. This can be a time-consuming and tedious task, but it's critical to ensuring that all of your content is migrated accurately.

Our team has extensive experience with data mapping and can handle this process for you, ensuring that all of your content is accounted for and migrated correctly.

Content Clean-up and Optimization

As part of our content migration services, we can also help with content clean-up and optimization. This involves reviewing your existing content and making any necessary updates or edits to ensure that it's up-to-date, relevant, and optimized for search engines.

We can also help ensure that your content is properly formatted and structured within the new CMS, which can improve website performance and user experience.

Content Migration Quality Assurance and Testing

Once the content migration is complete, we perform thorough quality assurance testing to ensure that all of your content is functioning properly and appearing as intended. This includes testing for broken links, missing images or videos, and any other issues that may arise during the migration process.

We also work closely with your team to ensure that any post-migration issues are addressed promptly and effectively.


Edgar Allan offers comprehensive content migration services to help ensure that your website content is migrated accurately and efficiently, with minimal disruption to your visitors. Contact us to learn more about how we can assist with your content migration needs.

We're working on some amazing content for you... in the meantime you can read up on our other services or check out our blog.

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