Like any process at Edgar Allan, our animation workstreams are integrated with everything else. Everyone collaborates on everything from brand and UX to content, design, and development. 

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Typically, a narrative and strategy are created, and then animations and experiences are built around them, mostly in a vacuum. Not here. At Edgar Allan, we cross disciplinary streams to make sure what we create is purposeful and that we aren’t creating flashiness just for the sake of it.  

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That’s not to say that we don’t make anything flashy because we do. We just do it with intention while also understanding—and championing—that the relative size of an animation, from full-page takeovers to subtle easing effects that are more atmospheric than loud is less important than how it adds to your brand’s story and the web experience. 

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Want more insights into how our brains work? Check this out:

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While you’re at it, take a look at these articles too: 

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