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Illustrated marketer with a tablet facing a curved wall of dashboards and heatmaps feeding a Webflow CRO experiment

From Customer Insight to Experiment: Building a CRO Program in Webflow

Illustrated portrait of AI tech lead Witt Langstaff with the headline "How Edgar Allan is Building the Future of the Web"

A Good Time to Be Curious: How Edgar Allan is Building the Future of the Web

Data cubes feeding a conveyor belt of bar, pie and node charts — grading customer beliefs by evidence in the BETS framework

How to Use the BETS Framework to Decide What to Test in CRO

Dashboards and charts converging into a single browser window — a broad observation sharpened into a CRO customer insight

How to Create Customer Insights Before You Start a CRO Program

Illustrated portrait of Webflow CMO Dave Steer beside the Edgar Allan headline "Trust is What's Winning Marketing"

Trust Is What's Winning Marketing Right Now: Navigating The New Web Landscape with Dave Steer

Marketing engineer operating a tower of wired-together computers from one tablet, scaling a marketing team beyond its headcount

A Marketing Engineer's Value Comes Down to Four Things Most Teams Aren't Tracking

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