Content. Design. Research: The trifecta.

UX and content design played a prominent role in creating the new Minerva site. So did audience research, wherein we surveyed dozens of alums, parents, staff, and leadership to understand the questions and concerns of incoming families and the passionate hopes of the faculty that would teach them.

The effort helped us entirely re-arrange Minerva’s site structure to give each audience group a clear way “in” to their respective information. We also added a prominent place to host stories from alumni and staff — social proof that’s great for anyone from donors to press, but also perfect for sharing with worried prospective parents as you convince them you’re Minerva material.

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Minerva University

Helping the most innovative university in the world own their marketing layer

Brand Messaging

Content Design

UX Design

Digital Design

SEO

Edgar Allan Webflow | Minerva University | Case Study

The Brief

Replatform and fully update content, design, and UX for Minerva’s robust, informational website to clearly explain the university’s offerings and better reflect the school’s innovative model and vibe.

Size: ~ 50+ employees
Industry: Higher Education

The Results

Clear messaging and focus
Big ideas are often hard to explain simply. We helped Minerva refine their messaging to speak clearly about the school’s mission and to the world changers it launches.

Ownable and changeable 
Built-in Webflow, the new Minerva.edu gives the school’s marketing department the keys to testing, iterating, and changing the site. (Before, they had to get in line to update the school’s address.)

Brand-aligned, inside and out 
Named the most innovative university in the world two years running, Minerva needed a visual and verbal identity to match. The new site balances creative freedom and smart organization.

Minerva offers a global, critical, and forward-thinking hybrid online and immersive secondary education unlike any other. Their current site didn’t represent who they were or their innovative chops, and was both overwhelming to students and challenging for their marketing team to update.

While the school’s pedagogy and operations are cutting-edge, a stagnant web presence wasn’t doing them any favors. New messaging focused on outcomes and benefits rather than program details and sophisticated design that felt “right” for the program’s high-minded ideals led the way toward a transformative new image.

Content. Design. Research: The trifecta.

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