“It’s important to us to have partners that share similar principles. Ours are: Entrepreneurial, Fiercely Collaborative, Relationships First, Intellectually Honest, and Fun (!). The Edgar Allan team was an extension of our own in each principle, from ideation to final creation. We have them to thank for bringing to life the Pacific Lake brand you see today.”
_{Lydia McMullen Kolodij, Administration}

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Building the path less traveled

Search fund entrepreneurs are a unique bunch. It takes an outsized amount of self-confidence to decide that your career will take you directly to the top of a company needing turnaround. To understand them, their passions, and needs from a partner, we conducted audience research, culled through hundreds of existing site pages, and eventually centered messaging around a line from one of our interviews, “Search entrepreneurs bet on themselves. We bet on them.” 

Design brought Pacific Lake’s optimism and long-term, supportive philosophy to the forefront with poppy contrasting oranges and blues and headline styling with serif/sans-serif tension.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

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