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This project was very much an exercise in technical and design partnership and interaction wizardry, a project where the client’s biggest goal was visual impact to match the gravitas of their content program.

Our biggest challenge (and success) was turning static ideas into an eye-grabbing experience.

Extra effort: Hover, zoom, outlines, and load bars.

‍We used our own AI-enabled JavaScript tool, Slater, to create code (to create animated visuals) to match Sequoia’s vision of movement, energy, and usability. A little creative Content Design helped, too: as users browse each episode’s page, a dynamic, clickable outline helps “hit the high points” types skim dialog if listening isn’t their bag.

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Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

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