2023 Award Winner

Kate's Club

National recognition for a nonprofit helping children in crisis know, “It’s Okay to Grieve.”

Edgar Allan Webflow | Kate's Club | Case Study


“We've had a great time collaborating with the EA team. We often have problems we don't know how to solve, and they always offer us great solutions."
Meagan Chong, Content Specialist

We worked from brand to build with Kate’s Club to help them get credit for their significant work in Georgia — and expand their reach to help even more families struggling with grief.

There’s no natural way to quantify the impact of brand and web design for an organization like Kate’s Club. But we can say that our involvement with Kate’s has impacted us and that we are thrilled to have helped them be recognized for their work and grow with a brand and new marketing site that both represents their mission and allows their internal team to own their message and make adjustments as they expand.

Audience-led, start-to-finish

This project hinged on a whole lot of sometimes inspiring, sometimes sobering conversations with Kate’s Club families, volunteers, and staffers. This was a project where fighting for research was vital to ensure we could create an experience that served the nonprofit’s business goals but also was usable and useful to internal staff and met families struggling with grief where they were with just the right messages at the right times. 

Plus a new community: Kate’s Hub

This project was a joyful twofer: Alongside creating Kate’s new visual and verbal identity and marketing website, we also specified and built a brand new online community hub for the group. 

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

Kate's Club

National recognition for a nonprofit helping children in crisis know, “It’s Okay to Grieve.”

Edgar Allan Webflow | Kate's Club | Case StudyEdgar Allan Webflow | Kate's Club | Case Study

The Brief

Help a nonprofit grief organization grow up and get ready for expansion.

Size: 100+ Employees & Volunteers
Industry: Nonprofit Grief Organization

The Results

Org-Wide Digital Transformation
At launch, Kate’s had not only ditched a convoluted, decade-old WordPress site but hired its first community manager (with our help) and taken control of its content.

Award-Winning
Kate’s Club won the U.S. Surgeon General’s Medallion for Excellence in the Mental Health Field just after launch…without applying. SEO visibility and the site’s bold messaging attracted and won over award organizers.

5x Community Growth
EA also built Kate’s an online community hub to engage volunteers, parents, and teens. It launched parallel to the marketing site and has grown five-fold in members since launch.


“We've had a great time collaborating with the EA team. We often have problems we don't know how to solve, and they always offer us great solutions."
Meagan Chong, Content Specialist

We worked from brand to build with Kate’s Club to help them get credit for their significant work in Georgia — and expand their reach to help even more families struggling with grief.

There’s no natural way to quantify the impact of brand and web design for an organization like Kate’s Club. But we can say that our involvement with Kate’s has impacted us and that we are thrilled to have helped them be recognized for their work and grow with a brand and new marketing site that both represents their mission and allows their internal team to own their message and make adjustments as they expand.

Audience-led, start-to-finish

This project hinged on a whole lot of sometimes inspiring, sometimes sobering conversations with Kate’s Club families, volunteers, and staffers. This was a project where fighting for research was vital to ensure we could create an experience that served the nonprofit’s business goals but also was usable and useful to internal staff and met families struggling with grief where they were with just the right messages at the right times. 

Plus a new community: Kate’s Hub

This project was a joyful twofer: Alongside creating Kate’s new visual and verbal identity and marketing website, we also specified and built a brand new online community hub for the group. 

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

How can we help?

Reach out to talk projects, products, brand, content, or no-code philosophy.
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