2022 Award Winner
Spark Capital

Setting Spark apart from the pack

Spark Capital is a venture capital firm based in San Francisco with a proud independent streak.
What we did
UX
Webflow Build
Content Strategy & Creation
The firm has been around since 2005 and has distinguished themselves in the VC space by being a bit of a lone wolf — or a friendly hound, as depicted in their logo. But though they had that independent streak, that personality wasn’t coming through on their old website. They opted for a complete redesign and rebrand, made to showcase exactly what makes their firm different from the other VCs.

An integrated team

Pentagram (led by Partner Natasha Jen) created a new brand strategy and visual identity for Spark, while Edgar Allan was brought on board to make it come to life in digital channels, partnering with the NYC-based brand firm from project start to finish. Spark’s new brand — Unordinary VC — paired with a stark, type-led identity gave both teams room to explore subtle and sophisticated pops of color and delight, including animations that erupt from bold text on the site’s main pages, and hand-done type.
As the project progressed, the EA Content Design team was also tapped to help Spark rethink their knowledge leadership content, hosted on Medium. To pair with Pentagram’s “Unordinary” brand, we positioned Spark’s Content as “Unvarnished”: unfussy, unpretentious, and directly from the heart. We also redesigned the firm’s Medium mastheads, recategorized all content, and conceived of a content strategy designed to help the VC churn out more on-point and on-brand articles over time.

More of what we do

Ruby Star Society

Ruby Star Society designs fabric for modern quilters, but what they really do is manufacture confidence for amateur makers with big, creative dreams. We took the ladies of Ruby Star from start to finish, with brand-building and visual identity creation to a finished web presence that explodes with color and lady-boss vibes.

Jogger.wtf ?

Jogger was a collaboration between Edgar Allan, Atlanta artists, and Monday Night Brewing. We created the brand, managed the go-to-market, and even jogged the 5k.

Loblolly

Loblolly is a direct-to-consumer bed-in-a-box company that started as a brand sprint and grew to include a responsive web build and eventual day-to-day go-to-market execution.

How can we help?

Reach out to talk projects, products, brand, content, or no-code philosophy.
Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.