As the project progressed, the EA Content Design team was also tapped to help Spark re-think their knowledge leadership content, hosted on Medium. To pair with Pentagram’s “Unordinary” brand, we positioned Spark’s Content as “Unvarnished,” un-fussy, unpretentious and directly from the heart. We also re-designed the firm’s Medium mastheads, re-categorized all content and conceived of a content strategy designed to help the VC churn out more on-point and on-brand articles over time.