Brand Naming

Choosing a name for a brand is no small task. You may think, “Eh, it’s just a word or two,” but names can be pretty important to giving people an instant idea of what you sell, what you stand for, and if you’re the choice for them. They’re a handshake that precedes any other messaging and something customers take away with them both on their minds and their lips.   

However, you may also think, “OMG, this is so scary, how do I choose one thing our brand will be called forever?” And, well,  it’s not all that bad either. A brand name is just part of a whole package of important story-having elements, from brand strategy and brand design (aka visual identity) to brand messaging, content design, and more, that when done right, create a whole visual and verbal world to bring your brand name to life. 

Anyway, at Edgar Allan, we have years of experience naming brands and products, and we understand all the variables that go into selecting a brand name. So, maybe you want to chat and see if we can help you out? (Not yet? Keep reading. We’ve got lots to say.)

Naming is a crucial aspect of branding involving the creation of a unique and memorable name for a business, product, or service. A well-chosen name can make a significant impact on the success of a company, as it helps differentiate it from competitors and makes a brand easier for customers to recognize and remember. 

By taking the time to carefully choose a name that resonates with your target audience and aligns with the complete story you create with your brand’s strategic and design decisions, you can create a strong brand presence that stands out in a crowded marketplace.

Things we know and apply to brand naming at Edgar Allan:

Make it memorable

A good brand name should be easy to remember and unique enough to stand out from the crowd. It should be catchy and memorable, helping customers recall it when they need your product or service.

Keep it simple

Avoid using complicated or difficult-to-pronounce words in your brand name. The simpler the name, the easier it is to remember and the more likely it is to resonate with your target audience.

Be descriptive

Your brand name should give your audience a sense of what your company does or what your product or service offers. This can help customers understand your value proposition and what sets you apart from competitors.

Consider your target audience

Your brand name should appeal to your target audience and reflect their interests and values. Consider their age, gender, income level, and other demographics when choosing a name.

Avoid negative connotations

Make sure your brand name doesn't have any negative connotations or associations that could turn off potential customers. Test the name with a focus group to ensure that it has a positive impact.

Check availability

Before finalizing your brand name, check to make sure it's legally available for use. You don't want to invest time and money in building a brand around a name that's already in use or trademarked by someone else.

Consider search engine optimization

The name of a brand can often make or break how it performs on search engines like Google and Bing. If the name you are thinking of for your brand is similar to a different brand that is already well established, then you may want to consider a different name to avoid having to compete for rankings. Edgar Allan can help you avoid this by doing research to make sure the name you end up choosing for your brand is 100% original to give it the best possible chance of performing well on search engines.

Be consistent

Once you've chosen a brand name, use it consistently across all of your marketing materials, including your website, social media profiles, and advertising campaigns. This will help build brand recognition and make it easier for customers to find you.

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