2023 Award Winner

NCR Voyix

A new brand, digital experience, and future for a 100-year-old enterprise

We partnered with NCR to facilitate the division of the Fortune 500’s digital properties into NCR Voyix and NCR Atleos. The legacy brand remainder, NCR Atleos required extensive content design, UX, brand application, and re-platforming from AEM to Webflow at both speed and scale.

“I want you to know how impressed I am with the EA team and how much we value them driving this process. It’s no small feat to get that level of engagement. Keep up the great work!”
Derek Owens, Executive Director of Marketing

Audience-led at every turn

While NCR Voyix contains three industry-specific business units that share some of the same services and all of the company’s cumulative brand ethos, their customers are wildly different in needs and expectations.

Our focus on content design as the glue between brand and digital experience ensured each section of the new NCR.com could both meet its individual audiences’ needs and live easily within the site’s overall UX and design strategy. Even CTA destinations and forms were defined by complex buyer journey stage and routed to precisely the right NCR Voyix team member.

Cohesiveness with a side of elasticity

The future of the NCR Voyix digital experience is continually being written as NCR works to evolve how they market and sell to their wide variety of customers. We knew this going in and created a build that could be, for instance, easily split into three industry-specific websites but still maintain a consistent content strategy when presented under a single URL, as it was at launch.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with:

NCR Voyix

A new brand, digital experience, and future for a 100-year-old enterprise

The Brief

Sunset NCR.com and launch NCR Voyix with a new brand, content, and platform.

Size: 16,000 employees globally
Industry: Financial Services

The Results

E-comm ready
For the first time in its 36-year online history, NCR Voyix can soon sell its restaurant POS systems and other devices directly to businesses via its website.

From complex to clear
A shared set of flexible page types across all business units and a new audience-first focus on each line of business creates focus and consistency page to page without losing the brand’s vibe or each vertical’s uniqueness.

We partnered with NCR to facilitate the division of the Fortune 500’s digital properties into NCR Voyix and NCR Atleos. The legacy brand remainder, NCR Atleos required extensive content design, UX, brand application, and re-platforming from AEM to Webflow at both speed and scale.

“I want you to know how impressed I am with the EA team and how much we value them driving this process. It’s no small feat to get that level of engagement. Keep up the great work!”
Derek Owens, Executive Director of Marketing

Audience-led at every turn

While NCR Voyix contains three industry-specific business units that share some of the same services and all of the company’s cumulative brand ethos, their customers are wildly different in needs and expectations.

Our focus on content design as the glue between brand and digital experience ensured each section of the new NCR.com could both meet its individual audiences’ needs and live easily within the site’s overall UX and design strategy. Even CTA destinations and forms were defined by complex buyer journey stage and routed to precisely the right NCR Voyix team member.

Cohesiveness with a side of elasticity

The future of the NCR Voyix digital experience is continually being written as NCR works to evolve how they market and sell to their wide variety of customers. We knew this going in and created a build that could be, for instance, easily split into three industry-specific websites but still maintain a consistent content strategy when presented under a single URL, as it was at launch.

Interested in partnering with us on a web, brand, product, or content design project? Get in touch.

We can also help with: