2023 Award Winner

Content is king

Content Is King | Edgar Allan

Listen Up: We've got something to say about content. Introducing The Brand Journalist, a Podcast from Edgar Allan.

There are about eleventy jillion pieces of “content” on the internet, much of it well-meaning, brand-related, 600-word, twice a week blogs and articles full of listyness and well-crafted subheads. Chances are, if you’re here, you create some of it as an agency writer, a freelancer, or an in-house marketing person.

How’s that going for you?

For us, I’d say, "meh." If I’m honest, when I look out over the vast expanse of paragraphs and links, I see struggle and fatigue, overplayed themes and regurgitated ideas. And I get it; content creation is hard, for a lot of reasons.

Well, we want to make it better. And we believe we’ve got some good ideas how, including thinking about the whole content game differently — more like journalism for brands than words for clicks. Maybe you’d like to hear them (and contribute your own)? That’d be rad.

To that end, we made a thing:

The Brand Journalist Podcast Your once-a-week look into what’s bothering, inspiring, nagging and even delighting us about the state of digital content creation and its intersection with brand strategy and design.

The episodes are short, action-packed, cover lots of ground from how to churn out content that doesn’t kill your soul to smart ways to bring brand and blogging together in interesting ways.

And we want to hear from you too — talk to us about the crushing problems and exciting trends you’re seeing out there as you peck or click away creating. Just drop me a line at thebrandjournalist@edgarallan.com

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