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We’ll be the first to admit that the way we do things at Edgar Allan is a little against the norm as far as traditional agencies are concerned.
For one thing, we hate silos. (The kind that keep disciplines like writing, design, and UX chugging along independently of one another, waterfall-fashion to create a website. Not the kind that store grain. Those are cool.) Our overall process and who we are as collaborative people just don’t allow us to work that way.
For another, nothing we create is ever a clone of another project. We don’t do cookie-cutter web design here — unless our client is literally in the business of making cookie-cutters.
It’s for these reasons that we feel a special kind of kindred spirit-ness with the VC firms we work with and why we love bringing venture capital (and growth and private equity) websites to life. Going against the grain and dealing with what’s possible rather than just probable are parts of what we — and our investment industry clients — do successfully. That, along with genuine passion, comprehensive processes, and a whole bunch of skill, all make the venture capital website design process at Edgar Allan much smoother than most.
Here’s a deeper look at the process we bring to the table:
We’ll say it as many times as it takes for the rest of the industry to listen — screw silos. They create so much disconnection, not just internally, between teams, but also between teams and their clients, and that can make the whole website creation process both painful and laborious.
Instead, we’ve found that collaboration sparks creative fire. It’s fueled by diverse people with different skill sets who bring ideas to the table and allow everyone to pool their unique and collective expertise to create something truly unique and beautiful.
Collaboration is definitely the name of the game at Edgar Allan, and that doesn’t just apply to our internal processes. We involve our clients directly as often as we can to gather insights, explore ideas, and push the boundaries of whatever digital experience we create.
The phrase “content is king” has been around forever. Some might say it’s a cow that’s been milked one too many times, but we’d argue that the only reason the phrase is so pervasive is because it’s true.
What’s a website without content? What’s content without a story? And what are people, if not lovers of good storytelling? These kinds of questions drive our content- and story-always approach to web design. Every brand, including those in the venture, private equity, and growth capital spaces, has a story, and we’re here to tell those stories authentically and effectively through any medium we can. If creating venture capital sites has reminded us of anything, it's that stories can be found anywhere — yes, even in spaces where you might assume there isn’t one to tell.
Finding out what your story is and sticking to it through content creation, design, and development is what we do. It also makes the process easier, from writing web pages and UX content to finding imagery. But the story has an impact beyond the digital experiences we create, too. It helps marketing teams come up with and stick to plans for new content, brand elements, white papers, blogs, and more after our contract with them is over.
We’re not the kind of people to accept a tool for what it is, use it to the best of its capabilities, and quietly move on. Take Webflow, for example. We love it, of course, but we also allow ourselves to push it to its limits and beyond, often using our expertise in JavaScript, Python, Ruby on Rails, and more to create custom solutions for websites whenever and wherever a brand needs them. It’s an approach that comes in super handy with venture capital website design, where custom integrations and bespoke solutions can provide a real edge.
Check out our VC portfolio and examples of projects we’ve brought to life by extending the power of Webflow, like WealthWave One, Journi.faith, and our very own Letter Run.
One thing that makes projects more complicated than they need to be is a lack of communication. Whether they’re venture capital web design projects or not, poor communication just leads to confusion and can derail processes completely. We avoid that as best we can, involving our clients in every step of the process and making ourselves super available with regular meetings and group channels in Slack that include everyone involved in a project.
Our approach to communication also allows our clients to have direct access to the team members on a given project. So, rather than hearing from a resource via an engagement lead via a project manager, projects with us give everyone on the team a chance to communicate directly with clients at any given time, ensuring no one’s left in the dark.
When designing VC websites, Edgar Allan brings a refreshing approach to the table that defies traditional agency norms. Our aversion to silos and love for collaborative creativity set us apart, making the website creation process not just smoother but also more vibrant and engaging.
We've carved out a niche for ourselves in the private equity, venture, and growth capital spaces, delivering unique and impactful digital experiences, crafting narratives, forging connections, and pushing boundaries to create truly exceptional websites.
Interested in partnering with Edgar Allan on a web design, brand, or content design project? Get in contact with us today.
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