2023 Award Winner

Letter Run: How Edgar Allan brought a mascot (and a story) to life through visual language

Edgar Allan | Letter Run: Bringing a story to life through visual language

When building the visual language of Letter Run, our team here at Edgar Allan team turned inwards for inspiration, not just into the brand itself but also into the people who make us the brand to build Webflow Agency we are. We are a group of multi-talented professionals, but we are also individuals who each bring our own personal brands to the team. It’s a mish-mash of styles and personalities that might not work, but it does somehow.

Our collective love for our pets, passion for music, eye for design and dependence on caffeine was poured into Letter Run to develop a visual language that is 100% by Edgar Allan, for Edgar Allan.

What could be more fitting? It is our digital 3D Club House after all. In doing all of this we gave the visual language of Letter Run something no amount of money can buy; a soul.

“When we got into the details of the character we got stuck between a pill thing and what we called The Tooth Person,” said Mason Poe, work space owner at Edgar Allan.So we went back to the basics and some of the fundamentals of the Edgar Allan brand. The EA word mark had this idea of an E inside of an A and we started to explore that and as we did we found that the E turned sideways created these little eyes and Edgar came to life! And we leaned into that. Now we had a visual language with proportions that started to make sense.”

We could then play with color. Lots. And lots. And Lots of color. As we did this brought the world of Letter Run to life. We also started to explore what other beings in this world would look like.

As a company we have lots of pets, so we explored what cats, dogs and rabbits could look like and we fell in love with them. We had our visual language. The next step was to figure out how to build movement in the characters that felt believable.

Watch the below video in which Mason Poe and Kendra Rainey discuss the unique visual language of Letter Run and how it came to be.

What is visual language?

Visual language is a way of communicating information, ideas, and emotions through visual cues. This can include color, shape, size, texture, and arrangement of elements. Visual language has been used for thousands of years, from cave paintings to modern graphic design. It’s a versatile and effective tool for designers and communicators, as it can convey a message quickly and effectively without the need for words.

The impact of visual language on designs and brands

Visual language is an essential tool in design.It helps designers communicate their ideas to clients, stakeholders, and audiences. A strong understanding of visual language helps designers create designs that are both aesthetically pleasing and effectively communicate their intended message

Visual language is also a critical component of advertising, as it helps brands communicate their message to their target audience. Advertising relies heavily on visual language to capture attention, communicate information, and leave a lasting impression. Visual language can be used to evoke emotions, such as humor or nostalgia, or to convey a sense of authenticity or trust. 

Visual language and Edgar Allan

If Edgar Allan could develop a visual language that speaks so strongly to who we are, imagine what we could do for your brand. Contact us and read the Edgar Allan blog for more posts on brand design, visual language and content development. Take a look at our Services page to see how Edgar Allan can help take your brand to the next level.

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