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Content marketing is an essential part of any business's marketing strategy and one that Edgar Allan is focusing on more and more, but it can be a challenging process to manage. That's why I was excited to review Letterdrop, a platform that extends Webflow's publishing capabilities and aims to automate or streamline any job that can be done without significant human touch. As someone who has experienced the difficulties of coordinating teams, scheduling content, promoting it, and optimizing it for search engines, I was interested to see how Letterdrop could help solve these challenges.
Created to solve B2B content marketing friction, including tracking, distribution, and writer's block, the platform's goal is to automate or streamline any job that can be done without significant human touch.
The team behind Letterdrop includes founder and CEO Partith, Growth and Partnerships Lead Alex, and others who are dedicated to making content marketing more manageable for businesses. Recently, the team discussed the challenges the Edgar Allan team faces with their content production process, including coordination, scheduling, and promotion. With Letterdrop, these challenges can be addressed through automation.
One of the key features of Letterdrop is its ability to automate social distribution. This includes connecting team members' LinkedIn accounts and automating engagement and amplification. With this feature, businesses can save time and energy while still achieving their social media goals.
In addition to social media automation, Letterdrop has customers producing a high content volume and generating significant organic traffic through SEO. Here's a closer look at the platform's SEO features:
The first SEO feature within Letterdrop is the rule engine that checks your content for compliance with Google's best practices. The engine has 60-65 rules that it checks for, and it suggests any changes needed to comply with these rules. This feature ensures that your content is optimized for search engines and that it will be more likely to appear in relevant search results.
The second feature is the keyword suggestion tool, which suggests keywords to target based on your content and your target audience. This tool helps you optimize your content for search engines and target the right audience. With the right keywords, your content will be more likely to appear in relevant search results and attract the right audience to your website.
The third feature is interlinking automation, which automates the process of interlinking your content with other relevant content on your website. This feature helps search engines crawl your website and understand the relationships between your content. As a result, your website will be more likely to rank higher in search results.
The fourth feature is the metadata optimization tool, which helps you optimize your title tags and meta descriptions for search engines. This tool suggests changes to improve your click-through rates and increase your visibility in search results. With better metadata, your content will be more likely to attract clicks and appear in relevant search results.
Letterdrop is an excellent platform for businesses that want to streamline their content marketing efforts and achieve better results with Webflow. With automation, SEO optimization, and social media distribution capabilities, businesses can save time and energy while still creating effective content. If you're looking for a way to take your content marketing to the next level, I highly recommend trying Letterdrop.
Read the Edgar Allan blog for more posts on content marketing, brand design, visual language, and content development.
Take a look at our Services page to see the wide range of products and services Edgar Allan offers our clients as a brand-to-build Webflow agency.
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