Digital marketing comprises the majority of marketing these days. And while that marketing happens across multiple channels, the most foundational to all of them is the website. Your site is your one, biggest piece of owned marketing. And your site’s web design is one of the most prevalent ways your customers can interface with your brand — so creating a web presence that aligns with your marketing strategy is essential. Here, we’ll discuss how web design affects digital marketing and how as a Webflow agency, Edgar Allan helps our clients own their brands.
Your website has a huge impact on your brand.
Depending on your business, there are a variety of needs that your website may need to meet, from ecommerce to contact-driven, to simply verifying that you are a legit company. No matter what you’re trying to do with your site, customers will be seeing it, and the experience that it provides them will inform their impression of your brand, products, or services for better or worse.
Your website is often the first place that customers will go when they discover your brand — and it’s often where you direct them in your marketing. No matter what kind of business you have, what you’re selling, and who you’re selling it to, having a functional website that accurately reflects your brand and positioning through effective web design and UX design is one of the most important marketing tools that you have.
In a broader sense, your site also serves as a kind of home base for your marketing universe. Having great outbound or inbound strategies is important, but if they’re leading to a site that’s ultimately disconnected from your brand identity and that doesn’t work to serve the user’s needs, then they’ll end up falling flat no matter how much you spend on them.
Over time, your brand will change — and that’s a good thing. It doesn’t just exist in a deck presented in a boardroom; it’s alive. Your brand will grow and evolve in the same way that your audience and products might, as responses to each other and the world around them, which is why it’s important to have a flexible, responsive site that can also adapt with your brand.
By investing in a website that’s easy to update, you empower yourself with all the tools that you need to control your brand. Rather than having to wait on a remote development team to make updates to your site, you can hop in and make them yourself. When it’s that easy to update and use, instead of being an obstacle to your brand, your website becomes a tool.
With Webflow, you don’t need to worry about having a developer make every last update to your site. It’s easy to make changes in Webflow and preview them before you push them live, helping you know that there isn’t going to be some unforeseen issue with whatever you’ve done.
For too long, clients have been forced to keep a developer or partner agency on retainer in order to help them make basic, routine changes to their sites. And this approach often seems necessary, especially with how difficult platforms like WordPress are to use.
At Edgar Allan, we take a different approach. As a Webflow agency, we’re not in this business to make updates to events calendars and post blogs — we’re here to get exciting, creative, technical work done and empower our clients to own their sites themselves. That’s why at the end of each project, we train our clients in Webflow so that they feel confident in the platform and in their ability to make their own routine updates. By teaching them how to use Webflow themselves (which is dead simple to use), we make it possible for them to truly own their marketing layer instead of placing barriers between them and their dream site.
Interested in learning more about how Edgar Allan empowers our clients to own their own marketing and make the most of Webflow? Check out the rest of our blog.