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Webflow pricing breakdown: 2022 update

Edgar Allan | Blog | Webflow Pricing

As a Webflow agency, Edgar Allan is a huge champion of the platform, but even we have to admit that it can be pretty difficult to understand its pricing tiers. Here, we’ll give you a quick breakdown of how Webflow pricing works and help you understand which pricing option is right for you. Though there are eight pricing plans to choose from, there’s one big differentiation that will narrow down your options dramatically: whether or not you’ll be selling things directly from your site. 

First, let’s get enterprise-level sites out of the way. If you’re building an enterprise-level site, you’ll need a custom plan to fit your needs (and we would love to talk, by the way). You know who you are. 

For everyone else: To figure out which plan is the right pick for you, here are a few questions that you can ask yourself about your site’s needs.

Am I building a site that sells something (i.e. needs ecommerce)? 

Webflow pricing is complicated, but by deciding which of the two main categories is right for you, you’ll be able to narrow down your options substantially. If you need to implement ecommerce, then you’ll need to choose an ecommerce plan (and there are only three to choose from in that category). If you don’t need to implement ecommerce on your site, then a general plan will be right for you.


If you do need ecommerce, then there are a couple of questions you should ask yourself.

First, how many items are you planning on selling? Include any CMS items in this number. If you’re selling fewer than 500 items, you’re okay with Webflow taking a 2% transaction fee, and you don’t believe you’ll exceed $50K in annual sales, then the Standard ecommerce plan is right for you.

If you’re selling more than 500 items, the right plan for you comes down to sales — are you going to exceed $200K in annual sales? If not, you’ll need the Plus ecommerce plan. If yes, then the Advanced ecommerce plan is your perfect fit. (Side note: Webflow can’t accommodate more than 3,000 ecommerce items. If you think you need more than that, you may need to look into another platform.)

I don’t need ecommerce. Which general plan is best?

On the opposite end of the spectrum, are you creating this site just to play with Webflow, or creating a very bare-bones personal site? If yes, you can probably get away with the Starter plan, which is free. With it, you get 50 CMS items, 50 lifetime form submissions, and a weblow.io domain. If you’ll exceed either of those or you want a custom domain, you’ll need to move up to another plan.

With a Basic plan, you don’t get any CMS items or guest editors, and you can have up to 500 monthly form submissions. This plan is best for launching a simple, no-frills site, like a portfolio site or small business.

With the CMS plan, you get up to 2,000 CMS items, up to 1,000 monthly form submissions, and three guest editors. This plan is best for a blog or content-driven site and can also handle more traffic than the basic plan.

With the Business plan, you get up to 10,000 CMS items, up to 2,500 monthly form submissions, and 10 guest editors. This option is the best for a higher-trafficked marketing site and can also support a robust blog and heavier traffic.

Yay! Now, I know which plan is right for me. How should I pay?

Webflow pricing depends on how you decide to pay — upfront for the entire year or monthly. Paying for the entire year all at once gets you a pretty good discount, so if you’re certain that you’ll be staying with the platform and you can afford to, it’s a good idea to invest in the yearly contract.

If you’re not certain that you’ll stay with Webflow (we can’t relate) or you can’t fit it in the budget, then opt for the monthly plan.

Also, don’t worry — if you can’t answer any of these questions, you can choose the plan you think you need and Webflow will automatically upgrade you to the plan that fits your needs. Just make sure to check in every once in a while and make sure you aren’t overpaying for a plan that offers more than you’re using. Webflow will also automatically upgrade you to a plan that fits your bandwidth needs if your traffic exceeds the plan that you choose, so you don’t need to worry about that too much at first, either.

If you’re looking for someone to help guide you through this process and make the Webflow site of your dreams, let’s talk. As a content- and brand-focused Webflow agency, Edgar Allan is dedicated to making the platform (and great websites in general) more accessible.

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